Ole Kirk Christiansen, who started his business in Billund in Denmark in 1932, produced wooden furniture and toys. His business was not profitable and he struggled during the early 1930s. In 1934, he decided to focus on building toys — and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

The company grew into other Nordic countries in the 1960s. The company also created a smaller brick that was ideal for small hands, and named it DUPLO after the Latin word duplex (two-fold). This enabled children of all ages to build more detailed models.

In the 1970s, Lego began to incorporate new features that helped its products stand apart from the other brands. They added different faces to the minifigures. This change made the figures more realistic and capable of expressing different emotions and facial expressions. The Lego Group added wheels to their bricks, which allowed them to construct vehicles and other machines.

The next major step was to introduce themed themes – systems within systems that allowed customers to create a specific environment or a specific situation. This allowed the company to increase its brand’s recognition and helped them attract younger audiences. The company also increased its https://lego-x.com/2020/08/05/why-play-with-lego/ production by opening factories in South Korea and Malaysia.